Welcome to Sesame Workshop
We're educators, creators, researchers, moms, dads, caregivers, friends, and a community of 300+ people and some amazing partners passionate about helping children.
At its core, Sesame Workshop exists to help children understand themselves, others, and the world around them. By blending play with purpose, it empowers the next generation with the tools they need not only to learn, but to thrive.
Our Mission
We expand access to joyful, research-driven learning for every child because children need supportive environments that support how they grow. This helps them develop compassion, confidence, curiosity and access to opportunity so that they become thoughtful, capable contributors to the world.
Key Words
These key words were derived from the mission of the brand. They were expanded into key phrases, which will become our basis on which we will develop our brand’s new visual identity.
Compassion
“Lead With Heart”
Confidence
Creating trusted, supportive environments where children feel secure to learn and explore.
Curiosity
“Follow Curiosity”
Opportunity
“Open Every Door”
Encouraging empathy, kindness, and emotional understanding so children learn to care for others.
“A Place to Grow”
Encourages children to ask questions, explore freely, and learn through discovery.
Expanding access to learning so every child can discover
their potential.
Brand Visualization
This grid expands the brand from classroom to culture. Orange signals energy and leadership, while civic spaces, shared lunch, and learning through curious play suggest collective responsibility. The scale shifts from private care to public stewardship. It presents Sesame Workshop as a long-term guardian of healthy childhood.
Meet the Sesame Squad
Flora
She believed in growing slowly.
She reminded everyone that confidence takes time.
Stella
She looked up at the stars.
She helped everyone imagine what they could become.
Together, they were the Sesame Squad.
Helping children learn, feel, grow, and dream.
In a small, bright world where ideas grow lived four little friends.
Cora
She led with her heart and
helped everyone feel seen, heard,
and understood.
Luma
She was full of questions and wonder.
She loved to explore, discover, and try new things.
Brand Guides
These books define our purpose, development process, and how to use our visual and verbal tools with confidence. Together, these guides ensure our message is clear, consistent, and intentional.